How to Boost Your Chances at Having a Successful Web Site
by Robin Nobles
New Web sites are springing up online by the millions. However, when they don’t reach a level of success, the Web site owners assume that they can’t make money off the Internet.
The one thing that is important to know, however, is that you do have to work to make money online. Just like having a regular offline business, the online business needs to be taken care of, the Web site continually updated, and the customers made to feel safe and secure when doing business with you.
So, let’s devote this article to simple things you can do to have a successful online business. Remember that books have been written on this subject, so this article won’t be all inclusive by any means.
But, for the average Web site owner, it will give you simple steps to take to turn your online business down the right path toward achieving success.
Future of the Internet —
In January of 2003, Roy H. Williams, who is widely known and respected as the “Wizard of Ads,” finally declared, “Now is the time to get in.” For years, Roy has been watching and predicting the Internet’s future. Back in 1996, he declared, “The Internet is a baby born premature.” He even predicted the great dot com crash that we’re still recovering from.
So what does Roy have to say about the future of the Internet? Roy says that the buying public has finally figured out how to use the Internet and what it’s good for: specifically, “information gathering and features-based comparison-shopping.”
What does Roy suggest for Web sites today?
1. Ignore heavy graphic sites and focus on providing information for your visitors.
2. Build confidence by interacting with your Web visitors and anticipating and answering their questions.
3. Don’t think “advertising” – think information delivery.
4. Focus on Web site architecture (a simply designed site) and exceptional writing.
5. Help your visitors find what they’re looking for within a few minutes of landing on your site. If you make them hunt for information, they’re gone.
For more information such as what was mentioned above, subscribe to Michael Campbell’s newsletter. Michael is one of the most well-known Internet marketers, and his newsletter is exceptional. http://www.internetmarketingsecrets.com
For more information about Roy H. Williams and his advertising philosophies, visit: http://www.newsbios.com/wizard_of_ads.htm
So, with Roy’s predictions in mind, let’s look at some ways to make our Web sites stronger, more visible, and have a better chance at being successful.
Purchase your own domain name –
Having a professional image is very important on the Web, and it begins with having your own domain name. Having your Web site located at AOL or one of the free Web hosting companies takes away a level of professionalism.
Let’s face it: purchasing a domain is cheap! Did you know that you can purchase a domain name for $21.95 a YEAR?? That’s it! From there, you’ll want to use a professional hosting company, which will provide an address for your Web site. Combustion Hosting will be glad to take care of purchasing your domain name for you, moving your “old” Web site to their location, and hosting the site for you. Their rates to “host” your domain begin at only $15.49 a month, which is an excellent price. “Hosting” a domain simply means to provide an address on the Web for your site. http://www.combustionhosting.com/moreinfo
Naming your domain –
Before you rush off to purchase a domain, let’s talk for a minute about naming your domain. Most businesses want to name their domain after the name of their company, which is understandable. However, if you can name your domain using keywords that people might be searching for when looking for the products or services you provide, you’re giving your site a small edge with the search engines.