The only and most effective way of making banners attractive is through banner designing. Many ad copywriters look for various designs that will be able to attract the attention of customers, and it is these designs that they use for the various banner ads. Banners are usually designed in various sizes and for different purposes. They are, therefore, designed to carry different messages, which are supposed to attract customers to these sites. In addition, it has also been established that where the banner is placed in a website will determine its effectiveness. For example, if it is placed in the middle of the site, more people are bound to see it, as opposed to when it is placed at the header of the website. It has also been established that if the banner is large and placed at the footer of the website, the advertiser is bound to get huge traffic. Therefore, it is best to make the banner as big as possible and place it at the footer of various sites.
As has been noted, banner designing is the process of making banner ads, and it is the process that decides whether or not the ad will be effective. There are so many modes of making banners, with some being made in GIF and others with flash technology. However, the bottom line is that the graphics need to be attractive, in order for the banner to get more views. In this regard, it is essential to note that banner designing is what determines the effectiveness of banner ads, and it is, therefore, a process that is extremely vital.