Banner links can be a powerful promotion tool for advertising your affiliate products. Almost all affiliate programs offer them and smart affiliates take advantage of their advertising power by using them on their affiliate sites.
Using banner advertising is a valuable resource but how you use them is key. The success of a banner’s click through rate is often determined by where a banner is placed on your site, howit is worded, its eye-catching ability, colors, etc.
There are several things …let’s take a look.
Keep Your Banners Focused.Don’t use your home page for banners. Keep your banners focused on the page designed for that particular product. For example, a gardening site should display a fertilizer banner on the fertilizer page. Keep your banners, and text links for that matter, on relevant content pages.
Size of Banners.Size does matter. Research has found that banners, normally those around 468 x 60 (pixels) are more catchy, gaining more clicks than the smaller pixel banners.
Banner Animation.There have been studies that suggested animation can increase response rates by up to twenty five percent. It is important to note however, that flashing, obnoxious banners can have quite the opposite effect, especially if it remains in a position that is annoying to someone trying to read text.
Using animation banners would be better placed out of the range of text where a viewer can become distracted by it.
Banner Phrases and Wording.A banner’s choice of words is critical to its success. A good banner will demand a click by using attention grabbing words and phrases. Words such as ‘Click here now’, ‘Buy Now’, ‘money back guarantee’ all create a call to action . Words such as ‘Last chance’, ‘only 24 hours left’, or ‘limited time offer’ create a sense of urgency.
Asking questions that generate emotions such as ‘Want to s